Buying an Email List

Buying a bulk email list sounds like a promising start to an email marketing campaign. Presumably someone else has done the work to gather email addresses and now, for a simple one-time fee, you can reap the rewards of their labor. Unfortunately, in 99% of list buying situations, this couldn’t be further from the truth.

An email list is a precious thing. It contains a ready source of consumers who can drive up profits, increase downloads and give weight to your online reputation. But, the list is valuable only if the email recipients accept and take action with an email. When an email list is built, time and care is put into gathering names legitimately, with permission, so that they can be used from time to time to boost revenues.

The fastest way to kill a quality email list is to open it up to unmonitored emails from others. If a list builder created his list with precision and care, he is not going to sell it to others. It is valuable to him because he can control the amount of emails that his list receives. If multiple people by and start sending countless emails to his list, he’s no longer in control, and his recipients will most likely call, “spam!” and quit responding. Then all of his hard work is lost. The bottom line – if an email list is for sale, it had no value to its owner, and will have no value to you.

Renting an Email List

The alternative to buying a list with no value is to rent a high-value list from its owner. To rent a list, which is a common and respected practice in email marketing, you create your email marketing message then have the list owner deliver it to his list for you. You don’t obtain the list, nor do you even get to see the addresses on it. This way the list is protected by the builder and your message reaches a presumably interested audience. Of course, every time you want to send an email, you must pay a rental fee.

Building Your Own List

The third option is to simply build your own email list. There are many ways to build a quality email list, but the primary issue is that your readers subscribe to your emails or give you permission to send related advertisements and offers via email. If you don’t have permission, you’re playing with fire.

Lists take time to build, and to be effective, you must monitor and clean your list on an ongoing basis. Your list should be protected, and as it grows, your reputation and potential revenue stream grows along with it.

Before building an email list, you will need an email marketing software.  Here’s a detailed comparison of email marketing solutions created by our experts for your review.

Research and Fine-tune
To be successful in any marketing campaign, you must research and learn all that you can about your demographic. Are you sending the right message to the right people? Immerse yourself with your future customers to be sure you are delivering exactly what they are seeking.

Ask Permission
If you send emails to potential customers without permission, you’re not a marketer- you’re a spammer. Spamming can destroy your reputation, campaign, and possibly even your entire business. Be sure you have permission before clicking “Send.”

Build Relationships
Email is personal, and the backbone of an email campaign is a personal relationship with your reader/consumer. Every email you send should be professional, welcoming, and in line with your overall objectives and mission.

Be Honorable
Your online reputation and your company’s reputation help internet service providers determine what exactly to do with your emails when they arrive. Keeping yourself honorable and professional will help your emails arrive safely in an inbox rather than a spam folder or simply disappearing into the abyss of the internet.

Effective Delivery
Obviously having your emails arrive safely is the first, critical step in an effective campaign. Avoid spammy or too-intense content or other flags such as a dirty email list or unusual HTML coding. You should, of course, be monitoring your delivery and success rates carefully.

Meaningful Content
When you send an email, it must contain meaningful content. And in this case, meaningful is determined by the reader, not the sender. Do your research and learn what your customers are interested in by their clicks and other site patterns. Does your message contain points of interest for the reader gently interspersed with clever marketing for your products? This should be your goal – not necessarily a hard-sell flyer delivered via email.

Visual Interest
Your email message should be conducive for all manners of inbox. This means the primary message of the email should be delivered in simple text, not elaborate designs or graphics that may be obscured by preview panes or blocked completely by the email system or user preferences.

Compile Statistics
You must constantly monitor your success and failures. Compile statistics on your email marketing campaigns through process metrics, but then translate those statistics into reports everyone can understand – return on investment, revenues, and generated leads.

Continually Modify
Never get lazy with email marketing. There are always new customers to seek and your campaigns should always be fresh and meaningful. Continually modify your approaches to find better returns and stay at the cutting edge of both your industry and the email marketing community.

Bring in the Experts
If you’re struggling with an email campaign or understand the value of an effective campaign, but lack the in-house resources to implement one, consider bringing in an expert. Hiring out your email campaign might be the most time and cost effective method of marketing for your business, but only you can determine that.

View our Email Marketing Solutions Comparison Chart to view top 5 email marketing solutions chosen by our experts, and read the reviews.

5 Steps which will save you on your auto insurance shopping: 

1) Starting; Research & Checklist

Create a checklist of your needs.  This checklist may vary depending on your needs.  After creating your check list and studying it, you need to get as many quotes as possible.  You will be surprised with the price difference between very similar auto insurance companies. 

2) Amount of Coverage You Really Need

To find the right auto insurance, you have to figure out the amount of coverage you need. This varies from state to state. First of all, find out what coverage is required in your state. Make a list of the different types of coverages and decide your limits.

How much auto insurance should you buy beyond your state’s minimum coverage?

Our recommendation is if you have a lot of assets you should get enough liability coverage to protect them. For instance, if you purchase $50,000 of bodily injury liability coverage but have $100,000 in assets, attorneys could go after your treasures in the event of an accident in which you’re at fault and the other party’s medical bills exceed $50,000.

General recommendations for liability limits are;

•  $50,000 bodily injury liability for one person injured in an accident,
• $100,000 for everybody injured in an accident,
• $25,000 property damage liability

Many people buy more coverage than they need.  You should decide your coverage amount after carefully analyzing your financial situation. If you have no assets, don’t buy excess coverage.

Another issue to consider is that the limits of any uninsured and/or underinsured motorist coverage that you purchase cannot exceed the limits of your liability coverage. Such coverage, he said, can be valuable, as it will cover lost income if you’re out of work for several months after being injured in a major accident.

3) Shop for Competitive Quotes

You have done your research, decided the amount of coverage you really need and it is time to shop for competitive insurance rates.  We have created a detailed page which has a comparison of auto insurance websites.  Take your time, visit all of these websites, and get your quotes.  These are 100% free services chosen by KIRTOK Reviews experts.  You might lose 30 to 60 minutes of your life, but you will definitely save $$$ by visiting each of these sites and getting auto insurance quotes from all of them.

4) Look for Auto Insurance Discounts

There are many ways to get a nice discount on your next auto insurance.  Some of these are;

Defensive Driving Classes
Usually, you will get a 10% discount on your auto insurance premiums.

Good-Student Discounts
If you are a student with a GPA of 3.0 or higher, you can be eligible for discounts of as much as 25%. In some cases, young male drivers may benefit from this more, since their premiums are typically higher.

Combination Discounts
You can often get 10% to 20% discounts from your premiums if you insure both your home and your car with the same company, or by insuring more than one car with the same company.

Retirement Discounts
Be sure to let your insurer know when you retire — particularly if you retire at a relatively young age. Since you’re likely to be driving less once you’re working days are over, this can often earn you a break on premiums.

Association & Group Discounts
Discounts may be available for affiliation with all sorts of associations — your alma matter, a military group, a professional organization, etc. If you work for a large employer, that could earn you a discount as well.

College-Kids-Who-Are-Far-Away Discounts
If at least 100 miles separate your kid from your car, you could save up to 40%.

Safety Discounts
This varies by state. In some states, including New York and Florida, drivers must be rewarded for having certain safety features on their car, such as antilock brakes, airbags and automatic seat belts. Certain antitheft devices could be eligible for a discount as well.

Loyalty Discounts
Stick with the same company for more than one year, and you could earn a break of 10% or more on your premiums.

5) Review the Insurance Policy Before Signing

So, you’ve done your research, and decided on the auto insurance company. Before you sign the policy read it very carefully. In addition to verifying that it contains the coverage you want, there are two clauses that you should look for in the contract:

Retain your right to sue: “Find out if you are giving up your right to go to court and will be forced into arbitration if there is a disagreement [between you and the insurance company],” one expert advised. “You’re much better off if you don’t give up this right…. It makes it easier for [insurers] to take advantage of you.” If you find a clause to this effect, all isn’t necessarily lost. “At least in theory, a contract is a mutual agreement, so you should be able to cross out that line in the policy,” he said. If the company won’t agree to the policy sans clause, then you should probably take your business elsewhere.
Avoid aftermarket parts requirements: If an insurance company has written in the policy that “new factory,” “like kind and quality” or “aftermarket parts” may be used for body shop repairs, go to another company, one expert advised. If you own a relatively new car that you plan to keep for a while, you will probably be much happier if you spend a little more time researching companies on the front end rather than try to fight the company when you have a claim.

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Email Marketing
There are many ways to describe email marketing, and many resources to help explain the various aspects and methods to success of email marketing campaigns. But at a very high level, email marketing consists of three forms of advertising: direct solicitation emails, retention emails or newsletters, and advertising through the email campaigns of others.

Direct Emails
Direct emails are comparable to direct mail advertisements. You prepare and send a formatted email message to any number of recipients inviting them to try out your product or service. The hope of a direct email is to gain new customers and bring you new business.

Newsletters
Once a customer has done business with you or responded positively to a previous email campaign, you can continue to maintain and even build that relationship. Retention emails are designed to retain customers. Rather than catchy advertisements, retention emails most often take the form of newsletters.

A newsletter is a compilation of articles, facts, and content that is interesting and relevant to the readers. It almost certainly contains promotional material about your offerings, and might very well contain advertisements from others, but the essence of the email is something that is useful and interesting to your clientele. This should hopefully build trust and respect and bring that client back again, perhaps with a friend.

Advertising in Emails
A third option for email marketing is to advertise in the emails of others. There are innumerable emails newsletters going out to consumers from all manners of websites and industry sectors. Your email marketing campaign might be as simple as placing an advertisement inside one of those newsletters. You pay for the ad spot, and reap the benefits without having to do any additional marketing work.

Avoiding Spam
While the high level descriptions of email marketing are clear cut and simple, there is a danger if you fail to understand or simply ignore the aspect of permission. If you send direct emails or even newsletters to an email address without permission from the recipient, you are no longer marketing, you are sending spam. And spam can kill your operations, reputation, and even land you in legal trouble depending on where you live. It is essential to understand what entails permission and how to steer well away from any misunderstandings that may damage your efforts or even your business overall.